Target Audience

Before we start, I've got to show you the Socio-Economic Scale (a classification device used to determine demographics):

A - higher managerial administrative professionals

B - intermediate administrative professionals

C1 - supervisory, clerical, junior administrative professionals

C2 - skilled manual workers

D - semi / unskilled workers

E - state pensioners with little / no income, widows, minimum pay earners, and the unemployed

Target Audience Profile

As I've said in previous posts, thrillers are quite hard to define. and reason SHOULD tells us that if they're hard to define, then they're audience should be the same. However, thrillers, due to their wide range of traits, probably have one of the easiest audiences to define.

Everyone loves a thriller, where they're good old fashioned thriller-mystery hybrids like Sixth Sense or the modern action thrillers like The Dark Knight Rises - my point is, it's easier to find a group of people that DON'T like thriller films. However, after close study it is easy to see a thriller film's target audience. In general, thriller films often target the lower end of the Socio-Economic Scale. They typically target those who are often less successful AND/OR poorer, and use such films as escapism - according to the Uses and Gratification Theory (the theory that suggest why audiences use a piece of media). As a result, my film Forest Horror targets males aged 13-21 who are situated on the C1 - E, as ... Moreover Forest Horror also has a secondary  audience of females aged 14-22 as women are shown (in some research) to be enjoy thriller films more than male counterparts, and they (in most market research) watch more commercial television and are therefore more likely to interact with our film's TV marketing campaign.

To summarise, the primary audience of Forest Horror is males aged 13-21, and the secondary audience is females aged 14 - 22.

Now it's time for me to sign off, but more next week, tune in folks!

#1T4TS

Alex