Evaluation 4: Who would be the audience for your media product? - WORD/SLIDESHARE

Socio-Economic Scale:

A - higher managerial administrative professionals

B - intermediate administrative professionals

C1 - supervisory, clerical, junior administrative professionals 
C2 - skilled manual workers

D - semi / unskilled workers

E - state pensioners with little / no income, widows, minimum pay earners, and the unemployed

Target Audience Profile

In general, thriller films often target the lower end of the Socio-Economic Scale. They typically target those who are often less successful AND/OR poorer, and use such films as escapism - according to the Uses and Gratification Theory (the theory that suggest why audiences use a piece of media). As a result, my film Forest Horror targets males aged 13-21 who are situated on the C1 - E, as they can view the film, at box office and the also contribute to the primary fanbase of Netflix. Moreover Forest Horror also has a secondary  audience of females aged 14-22 as women are shown (in some research) to be enjoy thriller films more than male counterparts, and they (in most market research) watch more commercial television and are therefore more likely to interact with our film's TV marketing campaign. 

Target Audience Profile
As outlined in previous posts, our perfected audience member would be:

IDEAL CANDIDATE
NAME: James Lloyd
AGE: 17
OCCUPATION: Student / Part-Time  
GENDER: Male
ETHNICITY: White (western - UK/USA)
INTERESTS: Rugby, Football, Social Media



Moreover, this audience is from the C1-E categories as they're most likely to want to view our product as they can find it relatable. Due to our audience's low age they're likely to be attracted to the main character of the film - an award-winning young actor. What's more, while our opening is sad (the murders and the protagonist's treatment while in police custody - them thinking he's the one responsible) can be seen as relatable as, generally younger generations have negative interactions with the police. This can link to the Uses and Gratification - according to social interaction and identity (meaning our audiences can both relate and empathise with our protagonist.

Finally, the fact that our protagonist is brought to his knees by the murderer and yet can rise up again to beat him (as scene in the opening scene) can link to our audience. This is due to Maslow's Hierarchy of Needs as the audience thinks that if our protagonist can rise up, then so can they - which relates to Maslow's Hierarchy of Needs.

#1T4TS

Alex