One can see that the candle represents a metaphor for life and death - like a candle, life can as easily, and as quickly, be snuffed out. This suggests what kind of film may be shown - for example seeing a Warner Bros. logo would suggest that a the film is likely to be part of the action or fantasy genre. In this case, our production company logo suggests death, horror, and thriller.
In addition, this engages the audience as, the opening scene suggests death, therefore, this logo acts as hermeneutic code as the audience may begin to think is someone going to die? And if so, who?
However, the disadvantage of this logo is that many of these subtle nuances may not be picked up by the film's younger audiences.
On reflection, one can see that the previous candle logo is quite primitive, and amateur-looking; therefore we changed the candle to a more realistic image. This addition makes the logo more ominous, suggesting a grim fate of a character within the film. What's more the gothic text that floated in on the previous logo, looked clumsy; and as a result the animation was changed to a fade-in animation. Finally, the issue of our production logo being too complex for the audience to understand has been quashed. We asked people what type of film our production company produced - the most popular results being horror, thriller, murder-mystery.
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